Index: src/main/java/info/magnolia/module/data/trees/GenericDataAdminTreeConfig.java
===================================================================
--- src/main/java/info/magnolia/module/data/trees/GenericDataAdminTreeConfig.java	(revision 16924)
+++ src/main/java/info/magnolia/module/data/trees/GenericDataAdminTreeConfig.java	(working copy)
@@ -193,7 +193,9 @@
 
         TreeColumn columnDate = TreeColumn.createMetaDataColumn(tree, msgs.get("module.data.tree.type.column.date.label"), MetaData.LAST_MODIFIED, DateUtil.FORMAT_DATETIME_SHORT);
 
-        tree.addColumn(columnIcons);
+        if (isAdminInstance() || hasAnyActiveSubscriber()) {
+            tree.addColumn(columnIcons);
+        }
         tree.addColumn(columnDate);
     }