Details
-
Improvement
-
Resolution: Fixed
-
Medium
-
None
-
None
-
-
Empty show more show less
-
Add-Ons 45
-
2
Description
Change the description of these labels and add tooltips with working example for: Base Conversion, Confidence & Uplift
Labels
- Base conversion is the existing conversion rate of the control variant.
- Uplift is the improvement (in %) you would like to achieve relative to the base conversion.
- Confidence level is the likelihood (in %) that the uplift reported by the test is correct. 95% is the normal choice.
Tooltips (working examples)
- Base conversion --> The existing design that will become the Control Variant has a conversion rate of 10%
- Uplift --> You would like to lift the Base Conversion to 12%. This would be represent an Uplift in conversion rate of 20%
- Confidence level:
- The Confidence Level tells the test how certain (in %) you want to be that the stated Conversion Rate of the winning variant is correct.
- Setting a Confidence level of 95% means that the 19 out of 20 times the actual conversion rate of the winning variant falls within the stated Confidence Interval
Checklists
Acceptance criteria
Attachments
Issue Links
- relates to
-
ABTEST-268 (261) Confidence rate should be shown on the Results Tab
-
- Closed
-