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  1. A/B Testing
  2. ABTEST-263

Set-up tab. Change description to these labels:Base Conversion, Confidence & Uplift

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    • Improvement
    • Resolution: Fixed
    • Medium
    • 1.0
    • None
    • None
    • Add-Ons 45
    • 2

    Description

      Change the description of these labels and add tooltips with working example for: Base Conversion, Confidence & Uplift

      Labels

      • Base conversion is the existing conversion rate of the control variant.
      • Uplift is the improvement (in %) you would like to achieve relative to the base conversion.
      • Confidence level is the likelihood (in %) that the uplift reported by the test is correct. 95% is the normal choice.

      Tooltips (working examples)

      • Base conversion --> The existing design that will become the Control Variant has a conversion rate of 10%
      • Uplift --> You would like to lift the Base Conversion to 12%. This would be represent an Uplift in conversion rate of 20%
      • Confidence level:
        • The Confidence Level tells the test how certain (in %) you want to be that the stated Conversion Rate of the winning variant is correct.
        • Setting a Confidence level of 95% means that the 19 out of 20 times the actual conversion rate of the winning variant falls within the stated Confidence Interval

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                chuong.doan Chuong Doan Huy
                ldelnevo Laura Delnevo
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