Details
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Story
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Resolution: Unresolved
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Neutral
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None
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None
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Description
Summary
Create a new goal type Page Views. This goal measures how many people reach a specific page after seeing your variant.
User story
As a marketer, I want to send more people to a particular page, so that I can increase conversions. I measure my success by the number of visitors who reach the target page.
Use case example: Reducing shopping cart abandonment
Your aim is to lower the number of visitors who add products to their shopping cart but then abandon the cart before checking out. Your purchase funnel consists of three pages: Product page -> Shopping Cart page -> Checkout page. You create an AB test on the Shopping Cart page where variant B uses a simpler layout. You select the Checkout page as your goal.
Acceptance criteria
- AC 1: Create a new goal type "Page Views"
- AC 2: Allow the user to select a page as the target.
- AC 3: Count the number of views to the selected target page that can be traced to the original or one of the variants.
- AC 4: Report which variant sent most visitors to the target page.
Important
There may be multiple ways that visitors can reach the target page: other pages on the website, bookmarks, typing a direct URL etc. Only visitors who saw or reacted to the original content or one of the tested variants should be counted towards the page views.
How others do it
- Crazyegg: A/B Test Goals (see: "When someone reaches a certain page")
- VWO: Types of Conversion Goals in VWO Testing (see "Track Page Visits On")
Checklists
Attachments
Issue Links
- relates to
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ABTEST-259 Hide PageView from dropdown menu
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- Closed
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