When creating a module with the archetype (tested with the "theme" module) the module descriptor contains placeholders. These are not replaced when building the project because the filtering mechanism of the Maven Resources plugin is not enabled.

When using the magnolia parent poms it's fine since filtering is enabled there. But it would be better to enable filtering in the modules pom itself.

See http://forum.magnolia-cms.com/forum/thread.html?threadId=65c1a830-97e9-4ad6-82d6-1d08d907b03e