If you use the DAM control for images, and add i18n=true to make the images localisable, it will result in the export xls containing 'dms' (e.g., when making the Logo image i18n-aware on demo-project, you get:

Modification date of page Key Link to page Title Default language (en)
2010.03.12 18:13:56 507 1be12547-ad82-4c83-8396-213466ceb003:siteTitle http://www.demo-project.com/ Home: Site Title Demo Project
2010.03.12 18:13:56 507 1be12547-ad82-4c83-8396-213466ceb003:title http://www.demo-project.com/ Home: Headline Home
2010.03.12 18:13:56 507 1be12547-ad82-4c83-8396-213466ceb003:logoImg http://www.demo-project.com/ Home: Logo Image dms