About This Demo page is important because:

• it can guide people on their first exploration of Magnolia.
• It is where people go when they are excited by the demo - so it should provide them the main NEXT STEPS.

Improvements:

• Cool things: Start with a sentance about the cool things in the demo that they should checkout for sure.
• Video tour: A video to give them a quick introductory tour of the demo.
• Calls to action
• The About this Demo page should open automatically as a modal popup the first time you open the demo. Its the place to start using the demo.

Calls to action:
Currently downloading the demo is the biggest call to action - but is not something relevant for everyone.

• Learn the Demo
• Download Demo Project
• Contact Us
• About Magnolia

Context: Requested by sales.