It would be good to create an EE standard license compliant bundle. Right now one has to exclude 7 modules (1 multisite, 6 for personalization) to create a working project from the magnolia-enterprise-webapp.

This is fine as long as this was known before the project start, however, it is a bigger maintenance issue if the project is already live/has content and those modules need to be manually uninstalled.

enterprise-webapp builds upon "standard-webapp" that builds upon empty-webapp.