Index: magnolia-core/src/main/java/info/magnolia/content2bean/impl/Content2BeanTransformerImpl.java
===================================================================
--- magnolia-core/src/main/java/info/magnolia/content2bean/impl/Content2BeanTransformerImpl.java	(revision 41833)
+++ magnolia-core/src/main/java/info/magnolia/content2bean/impl/Content2BeanTransformerImpl.java	(working copy)
@@ -45,6 +45,7 @@
 import info.magnolia.objectfactory.Classes;
 import info.magnolia.objectfactory.Components;
 import org.apache.commons.beanutils.BeanUtilsBean;
+import org.apache.commons.beanutils.Converter;
 import org.apache.commons.beanutils.MethodUtils;
 import org.apache.commons.beanutils.PropertyUtils;
 import org.apache.commons.beanutils.PropertyUtilsBean;
@@ -55,6 +56,7 @@
 
 import javax.jcr.RepositoryException;
 import java.lang.reflect.Method;
+import java.text.MessageFormat;
 import java.util.Collection;
 import java.util.Iterator;
 import java.util.Locale;
@@ -83,6 +85,12 @@
         // de-register the converter for Class, we do our own conversion in convertPropertyValue()
         convertUtilsBean.deregister(Class.class);
 
+        convertUtilsBean.register(new Converter() {
+            public Object convert(Class type, Object value) {
+                return new MessageFormat((String) value);
+            }
+        }, MessageFormat.class);
+
         this.beanUtilsBean = new BeanUtilsBean(convertUtilsBean, new PropertyUtilsBean());
     }
 
Index: magnolia-core/src/test/java/info/magnolia/content2bean/Content2BeanTest.java
===================================================================
--- magnolia-core/src/test/java/info/magnolia/content2bean/Content2BeanTest.java	(revision 41833)
+++ magnolia-core/src/test/java/info/magnolia/content2bean/Content2BeanTest.java	(working copy)
@@ -39,6 +39,7 @@
 import info.magnolia.test.mock.MockUtil;
 
 import java.io.IOException;
+import java.text.MessageFormat;
 import java.util.AbstractMap;
 import java.util.HashMap;
 import java.util.Map;
@@ -311,7 +312,18 @@
         assertTrue(result.getSample().getClass().isEnum());
         assertTrue(result.getSample() instanceof SampleEnum);
         assertEquals(SampleEnum.two, result.getSample());
+    }
 
+    public void testMessageFormatIsConvertedAutomagically() throws Exception {
+        Content node = MockUtil.createContent("myNode", new String[][]{
+                {"class", "info.magnolia.content2bean.Content2BeanTest$BeanWithMessageFormat"},
+                {"myFormat", "plop {0} plop {1} plop"}
+        }, new Content[0]);
+        final BeanWithMessageFormat res = (BeanWithMessageFormat) Content2BeanUtil.toBean(node, true);
+        assertNotNull(res);
+        assertNotNull(res.getMyFormat());
+        assertTrue(res.getMyFormat() instanceof MessageFormat);
+        assertEquals("plop hey plop ho plop", res.formatIt("hey", "ho"));
     }
 
     public void testCanSpecifySpecificMapImplementation() throws Exception {
@@ -389,6 +401,22 @@
         }
     }
 
+    public static final class BeanWithMessageFormat {
+        private MessageFormat myFormat;
+
+        public void setMyFormat(MessageFormat myFormat) {
+            this.myFormat = myFormat;
+        }
+
+        public MessageFormat getMyFormat() {
+            return myFormat;
+        }
+
+        public String formatIt(String in1, String in2) {
+            return myFormat.format(new Object[]{in1,in2});
+        }
+    }
+
     public static class MyMap extends HashMap {
     }